Realigning business goals with employee preferences to drive long-term enterprise value  Adaptiv evaluated the client's physical operating footprint as well as the work patterns for five distinct types of employees. The objective was to establish a data-driven view of how the built environment aligned with actual employee-elected decisions about how, when and where they chose to produce their work. Insight into the gap between these two attributes allowed Adaptiv to re-develop an approach to "place" and strike the balance between business goals and employee preferences. Overall aims were to increase retention (by empowering employees with more choice) from a relatively average turnover per annum of about 20% and reduce it down to a target of 15% and, secondarily, reduce real estate inefficiency where possible. Adaptiv developed the model to increase alignment between these attributes that included accelerating real estate turnover cycles, creating a more distributed physical workplace footprint--including work-from-home (WFH)--and developing process around expanding the menu of 3rd place options available to touch down in. Further, we helped to source and redefine the supply relationships in place to enable the program to operationalize. Delivering against the turnover metric alone was judged to have material impact on Company NOI, and accretive to EV over time.